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Digital Marketing training and its importance

Mr. Herclitus mentioned about changew being the only constant in life. With a paradigm shift into the digital era, heavily impacting even the marketing strategies of the company, marketers realised that to keep up with this dynamic change, it was important to embrace the concept of Digital Marketing.

Change being the only constant, requires changes to be accepted. How does one accept and adapt to these changes? The answer lies in Elton Mayo’s Human Resource Management function – Training and development.

But before that, it is important to understand the field of job, in this case, what Digital marketing is all about.

The birth of Digital marketing dates back to the year 1990. This concept has ever since, gradually, yet strongly evolved unto this date.

What is Digital Marketing?

Digital Marketing is a marketing strategy to reach out to the customers through the digital space.  It gives scope for a lot of creativity and innovation making it the most preferred marketing effort. Digital Marketing allows the marketer to weigh his options from the numerous options available, that he deems best suited for his business. The following options are listed below:

Search Engine optimization (SEO)

Content marketing

Pay-Per Click Advertising

Search Engine Marketing

Social Media Marketing

Affiliate Marketing

 Email Marketing

Radio Advertising

Television Advertising

Instant Messaging

Each type is used by the marketer as a tool to make the interaction with the customer more facilitative.

A Digital Marketer also has to look into what the Key Performing Indicators (KPIs) have to suggest. The KPIs are an indication of the performance of the campaigns taken up the digital marketing team. These indicators is a tracking metrics that can track anything from the basic such as likes, shares, to the complex such as conversion rates. In simple terms, it is the indicator of the effectiveness of the marketing campaigns undertaken.

Now that the concept has been understood, it makes sense to understand as to why Digital Marketing training is precisely the need of the hour.

Companies are moving head on with the decision of training. A lot of them even offer digital marketing certification courses. This benefits both the company and the employees -

1.      They are trained to use the digital marketing models. This helps them become familiar to the ways of digital marketing.

2.      It opens up a whole new array of job opportunities, especially for freshers

3.      It helps enhance the quality of work which is beneficial to the company

4.      Efficient employees will help achieve the targets in time

5.      It also enhancifies the skills of the employees

 Millennial generation, the tech savvy that they are moves head on, undertaking Digital Marketing as their career.

This digitised era has seamlessly allowed virtual learning, especially in times of the current pandemic - COVID19. There are innumerable courses on Digital Marketing available online, but a handful that would give you the expertise and the digital marketing certification courses provided by Mediamaven is an archetype.


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