The first thing that a user does on online platform is use
the search engine. Most often, it is Google search engine that users bank on to
get their search results. And have you observed that it is only the first, say,
five results among the ocean of results present on the internet, that the user
sees and clicks on. Well, this is where Search Engine Optimization plays an
important role.
Search Engine Optimization is one of the powerful tools of
digital marketing that helps in optimizing search results and generate traffic
on websites. There is a whole lot of functioning that goes into doing this
process of optimization of search results and generating traffic. Application
of SEO will help you to make it to the top of the results leading to the
generation of traffic on your website.
But how is all of this done? There are a few important
things that goes into the SEO mechanism, that we need to get straight in order
to get it right.
1.
One pre requisite in SEO is choosing if you wan
to do On page SEO or Off page SEO
ON page SEO refers to all the actions taken
directly on your website in order to improve its rankings. Matter of importance
in the On page SEO is keywords, meta description, Alt text, title tags, URL
structure, internal linking, page performance.
Off page SEO on the other hand all the actions taken indirectly on your
website. Off page SEO includes backlinks, domain authority, social promotion.
2.
Keywords
Keywords is the crux of SEO. Targeting the
right keywords is equivalent to a skill an art in SEO. Its what helps in the
optimizing and landing of more traffic on your website. It is necessary to
choose the right kind of key words. Keywords can determine the quality of your
website. That’s how important keywords are in SEO. For the best results, a
keyword research can be conducted.
3.
Backlinks
Backlinks a.k.a inbound or incoming linking
is another important element of SEO. When a user moves from Website A to
Website B, there is a backlink created for Website A. The higher number of
backlinks, the higher the ranking for the website.
4.
Domain Authority
This yet another vital element in SEO that
helps in ranking of the website. It can be used as a powerful metric against
your competitors.
5.
URL structure –
The Uniform Resource Locator is an
important aspect to the webpage. It holds good as an online resource. It is
necessary for an URL to be structured in the right manner. If URLs aren’t
structured properly, it can lead to higher bounce rate as the user won’t be
interested in the website looking at the ill structured URL. URL can count as a
factor contributing to a good first impression.
6.
UTM parameters
UTM parameters are a se of parameters that
help smoothen the process of digital marketing. The source of traffic, specific
campaigns, clicks earned, etc. are all known by the UTM parameters. The UTM
parameters are : Source, Medium, Campaign, Content and Term.
7.
Social signals
SEO and SMM (Social Media Marketing) compliment
each other. Social signals help in getting the top rankings. Social sharing encourages engagement, thus
leading to more traffic on your website.
8.
Anything that slowers your website, needs to be
avoided. This can hamper your organic listings to a great extent. A few ways to
avoid the snail pace could be to declutter sidebars, avoid plugins, etc.
9.
Analytics
Analytics is needed to understand the
source of generation of traffic, the effectiveness of the campaigns, traffic channels, site content, audience, on
the whole it is for understanding the performance of the SEO strategies taken
by you.
10.
White Hat strategies vs Black Hat strategies
Its important to follow White Hat
strategies in comparison to Black Hat strategies. White Hat strategies include
putting up unique and gripping content, properly structures and relevant links,
compliance of standards, images with relevant labels, minute spelling mistakes
and incorrect grammar.
On the other hand, Black Hat strategies are
those that include putting up of lousy and copied content, unstructured URLs,
stuffed keywords, unnecessary links,
re-directing users to irrelevant sites. These strategies are just going to push
deep into the ocean of search results.
This is just a briefing of SEO in 10 points, if this has
been interesting enough for you to delve deeper then its advisable for you all
to enroll yourself to online digital marketing certification programs. This
will make you a pro at the field.
Comments
Post a Comment