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What is the use of google certification?

Are you a fresher or do you own a business? Either way it is possible to up your game and become as proficient as possible in the digital marketing field.

Given the dynamism of the world today, it only makes sense to evolve. Well, along with the rest, the marketing field also has a paradigm shift from the traditional methods to the digitized ones.  You don’t have to be working somewhere for someone to be a digital marketer.  I am sure most of you use social media to update the world about your freshly baked cake or how about the trip you went to during your vacation or how about your workout sessions during the lock down period? All, the point that I am articulating here, is that ,almost all of us use social media which is one of the platforms of the digital marketing techniques to market our personal brand to the world. This kind of marketing has struck a chord in most marketers today.

Other than the Social media marketing(briefly explained)  there are loads of other things that a digital marketer does.  A very assuring way to learn about digital marketing is through the digital marketing certification programmes that are available to ach one’s disposal.

Google Certification programmes are the ones, you need to look out for if you  want to be extremely good. These courses provide with a lot of valuable insights into the digital marketing techniques.  These courses are certified which means it has got a validation and an established standard, when achieved makes you the best. Google has also come up with a Google Partner Badge to acknowledge your accreditation!

The courses revolve around Adwords, Analytics, Fundamentals, Video, Mobile, Shopping marketing. Some of the courses are - Google Digital Unlocked Course, AdWords Fundamental Course, Search Advertising Course, Display Advertising Course,Mobile Advertising Course, Video Advertising Course, Shopping Advertising Course, Analytics Course ,etc. Each one having something new and different to learn and it totally depends on you to choose what you would like to acquire.

If you are a fresher then, you get to acquire new skill sets. This will add weightage to your resume. It will definitely land you a lot of job opportunities that you can get to pick. Advantages of the courses being certified are that recruiters know that you are one committed and dedicated  candidate to be recruited given the time and efforts you have put into acquiring the skills. Also they know that you are pretty serious about your work and are interested in the field.

If you are entrepreneur, taking up a digital marketing certification course will help you earn those insights that will give you a competitive edge. Even if you are associated with an agency that is Google certified, it can help you improve your business. Or better you can be independent enough to analyze the strengths and weakness of your business.

If you have a company, well, you have a major advantage. You will have skilled employees working for you which is a contributing factor to the large portions of profits. An analysis for the target audience, source for your company getting most of its traffic can be understood, what kind of keywords that will land traffic can be understood.

So doesn’t all of this sound enticing enough for you to enroll for these courses? Make sure to enroll yourself for the digital marketing certification courses especially the certified ones, to be the best in the business so that a ‘no’ would be inevitable to you.


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