Impact of Work from Home on Digital Marketing

COVID-19 has hit economies and societies at their core, most them going into recession. This has become more than just a heath crisis, it has become a pandemic, as it is so called.

Having mentioned about the pandemic, the lockdown that has come as a precautionary and safety measure, is a boon for some and yet for the others, a bane. The lockdown however cannot be used to stop work all together. This will have devastating effects. Realizing this, companies have begun functioning by having their employees work from home.

Work from home has it own set of impact in various fields. We will dive into how it is has impacted the

Digital Marketing in the point of view of an employee and employer.

For starters, let’s look into Digital marketing.

Digital Marketing is a marketing effort undertaken by marketers to promote their products/service through online platforms. This involves the leveraging of various digital channels like that of social media, mails, search engines, etc to attract potential customers.

The catch, here, is that all the work is done online which gives greater scope for work from home.

There’s literally everything that comes with pros and cons and so does work from home, from the point of view of both the employees and employers.

For all the employees out there, reading this, well when you know it you know it,

As mentioned earlier, since the work demands it to be done online, this gives scope for work from home. All you need is probably a laptop or computer, basically a device to work on , wifi and mugs of coffee.

This job well is a one of skills. So it’s necessary that you have the right skill set. The good part is that you can acquire these skills through the digital marketing certification courses provided by online. One of the expertized company- Media Maven, in the field, has one of its ad campaign for the these digital marketing courses as “ Earn while you Learn”. That’s an opportunity you don’ want to miss.

The field gives a lot of room for flexibility, creativity. If you are going to be asking about how creativity and work from home is linked. The answer is that, as an employee, you have the freedom to work at your own pace, to take the breaks that you need, on the whole, you work with a mind that is free from the pressurized environment. There goes your creativity working full throttle.

Oh and how about all of the costs, you would have to spend on commutation. All that is laid off. Even some of the online digital marketing courses are free. So you can go and up your skills and your game.

Digital Marketing has the scope to employ people as free lancers, that too working from home. So for all the employees working in an all together sector, this could be one of your options to keep yourself occupied.

 

For employers,

You have the option to choose from the best to work for your companies.

Since you have employees who are skilled, you are going to be seeing an enhanced quality of work which is a contributing factor to profits.

If the employees are motivated and since the work is to be done online, they may even consider during longer shifts.

The fact that employees are able to work from home, shows that you as an employer are concerned about their well-being which gets you the added advantage.

There is lesser absenteeism as well.

This field has given the prospectus of a minute chance of lay off and more rate of retention since employees can work also availing the facility of work from home. (especially with the never ending saga of the lockdown) Now that’s definitely a score to your company’s reputation and also counts for a stark difference in the nature of industry.

Digital Marketing doesn’t require a brick and mortar company to be set up. It can be done virtually, which works completely fine with the employees. All you need is a website and few softwares.

Everything however has a flip side to it. The flip side of this is that, as employers, you may not be able to track the progress of an employee.

So this combination of digital marketing and work from home is a feasible and trending one. Let’s embrace this culture as an employee and employer and make work a better place to be in or now that work is already a better place ( your homes), how about, we enjoy the Monday blues just as much as a fun day Sunday!