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On page vs Off page SEO

 

Before heading to the difference between on page SEO and off page SEO, let's understand where has it branched from.

This era of digitization has paved way for altogether a new area of interest for many,especially the millennial generation which is that of the Digital Marketing. Digital Marketing is a marketing endeavour to digitally reach out to customers. It involves the use of various online marketing techniques like Search Engine Optimization, Search Engine Marketing, Social Media marketing and the like.


In the recent past, a friend of mine( from the very same Millennial Generation) rung me up. Before I proceed to tell you what she said let's have a snippet into her story. This friend of mine is a young entrepreneur from Mumbai commenced a hotel business in Dehradun on her own. She has a tie up with  a lot of famous travel  agents & hospitality companies.
She has also created a website for her hotel. But she realized that  her website hit the peaks only during the on- season times and during the off- season times, the hits are very low.
So she rung me up asking me for help and hence I did an analysis of her website.  I realized that there was a lot that she could do to improve the traffic on her website.


Well, that's precisely what Search Engine Optimization (SEO) helps us to do. SEO is beneficial to both the website owner and the customer. How? In case of the website owner, SEO aids in getting organic traffic to his website and in case of the customer, he definitely doesn't have to go through the ocean of search results available on the internet today. SEO will optimize his search and give him only the best results that its got!


Let's plunge a little deeper into SEO. shall we? Alright then! SEO branches into two portions, the ON page SEO and Off page SEO. So as it's all about minimalism and optimization, I will optimize your time and energy by explaining about the two portions in a differential manner


On page SEO vs Off page SEO


1. On page SEO aloows the website owners to directly carry out action on their website to generate 
    traffic. However Off the page SEO allows the website owners to indirectly carry out actions in an 
    around their website

 2.  On page SEO is less tedious in comparison to Off page SEO

3.  On page SEO agents include : Page Titles, Heading tags, Keyword usage, URLS, Image SEO, Meta
     Description
     Off page SEO agents include : Backlinks to the webiste, Brand mentions and Social signals in and
     around the website.

4.  The efforts of an Off page SEO leads to greater credibility and authority vis a vis to On page SEO

5.  There is greater use of keywords in On page SEO vis a vis Off page SEO


My friend had definitely understood the loopholes. She was, however, curious to know more and understand what are the techniques she could use to make her website known to the localites. I suggested her to take up a digital marketing certification course to understand and implement the ways of Digital Marketing better and in an effective way.


So for all you folks out there who are interested and want to know more about how you can not just learn but also want to implement the digital marketing strategies in your business, well, you can definitely try out a digital marketing certification course at Mediamaven.
You will be a certified Digital Marketer, now that's huge ain't it?

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