Nidhi.opines.

The first thing that a user does on online platform is use the search engine. Most often, it is Google search engine that users bank on to get their search results. And have you observed that it is only the first, say, five results among the ocean of results present on the internet, that the user sees and clicks on. Well, this is where Search Engine Optimization plays an important role. Search Engine Optimization is one of the powerful tools of digital marketing that helps in optimizing search results and generate traffic on websites. There is a whole lot of functioning that goes into doing this process of optimization of search results and generating traffic. Application of SEO will help you to make it to the top of the results leading to the generation of traffic on your website. But how is all of this done? There are a few important things that goes into the SEO mechanism, that we need to get straight in order to get it right. 1.       One pre requisite...

COVID-19 has hit economies and societies at their core, most them going into recession. This has become more than just a heath crisis, it has become a pandemic, as it is so called. Having mentioned about the pandemic, the lockdown that has come as a precautionary and safety measure, is a boon for some and yet for the others, a bane. The lockdown however cannot be used to stop work all together. This will have devastating effects. Realizing this, companies have begun functioning by having their employees work from home. Work from home has it own set of impact in various fields. We will dive into how it is has impacted the Digital Marketing in the point of view of an employee and employer. For starters, let’s look into Digital marketing. Digital Marketing is a marketing effort undertaken by marketers to promote their products/service through online platforms. This involves the leveraging of various digital channels like that of social media, mails, search engines, etc to attrac...

Mr. Herclitus mentioned about changew being the only constant in life. With a paradigm shift into the digital era, heavily impacting even the marketing strategies of the company, marketers realised that to keep up with this dynamic change, it was important to embrace the concept of Digital Marketing. Change being the only constant, requires changes to be accepted. How does one accept and adapt to these changes? The answer lies in Elton Mayo’s Human Resource Management function – Training and development. But before that, it is important to understand the field of job, in this case, what Digital marketing is all about. The birth of Digital marketing dates back to the year 1990. This concept has ever since, gradually, yet strongly evolved unto this date. What is Digital Marketing? Digital Marketing is a marketing strategy to reach out to the customers through the digital space.   It gives scope for a lot of creativity and innovation making it the most preferred marketing ef...

  Before heading to the difference between on page SEO and off page SEO, let's understand where has it branched from. This era of digitization has paved way for altogether a new area of interest for many,especially the millennial generation which is that of the Digital Marketing. Digital Marketing is a marketing endeavour to digitally reach out to customers. It involves the use of various online marketing techniques like Search Engine Optimization, Search Engine Marketing, Social Media marketing and the like. In the recent past, a friend of mine( from the very same Millennial Generation) rung me up. Before I proceed to tell you what she said let's have a snippet into her story. This friend of mine is a young entrepreneur from Mumbai commenced a hotel business in Dehradun on her own. She has a tie up with  a lot of famous travel  agents & hospitality companies. She has also created a website for her hotel. But she realized that  her website hit the peaks only dur...